Reviews Can Be Deceiving

November 6th, 2011

When stylists are looking to purchase a new product for their salon, the first place they go is a website that sells top-of-the-line hairstyling tools. After browsing website after website for hours, they might find a pair of shears or a hair straightener that they are extremely impressed with. Some hairstylists even get so caught up in their investments that they even read review after review until they can narrow one single product down based on others’ thoughts.

Of course no one knows a hairdresser’s tools better than the hairdresser herself. That is why reading reviews is helpful but can also be deceiving to a stylist. On a review for a pair of hair scissors, someone might say, “I love these and use them everyday, they never fail!” While someone else may have a negative opinion and say something like, “I will never buy another of these shears, they do not cut hair the way the company promises.” Although someone might say this out of pure honesty, that could be their opinion. Maybe they did not cut their clients’ hair with the techniques they were taught or maybe they just had one bad turn out and decided to blog about one single haircut.

At the same time, a hair straightener could be slightly different. Someone who complains about a particular flat iron by saying, “This tool did not work when I plugged it in. I tried multiple outlets and nothing worked,” ┬áis one example of a great review. This is because that customer is simply stating a fact about the tool that was purchased and was not satisfying. Saying that something burnt your hair or made your roots smell bad does not necessarily mean it was the straightener’s fault. Anyone can easily burn their hair on a flat iron if they don’t pay attention to the temperature of the plates or if they don’t use thermal protectant.

Today in America, there is much confusion on the difference between stating a fact and stating an opinion. You decide which is more of an opinion and which is more of a fact: saying a straightener will not turn on when plugged in or saying a particular pair of hair scissors doesn’t cut right. It may or may not seem obvious, but the complaint about the straightener is a fact and the complaint about the scissors is an opinion. Hairstylists must keep an eye out for feedback like this because one comment that is meant to be an opinion can be taken as a fact and can change the mind of the buyer.

Advice to all hairstylists is to, yes, read reviews like you have been. Reviews are great resources in buying a new product whether it be hairspray, scissors, a straightener, etc. However, choose wisely and consider the fact that you have control of what the tool can and can’t do for you in the end. Everyone has their own opinion and not always will you share the same opinion as the other people on a review.

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